It's easy for Hyros' staff to claim that they are better than any other systems on the market. 

But saying that doesn't mean that it's necessarily true. 

👉 The comparison table will help you check each meaningful feature to find out which of Hyros of AnyTrack is a good fit for you.

✅ The FAQ section dives into the most important features, with more details collected from Hyros website, public documentation, and feedback from customers.

Feel free to contact us if you have some comments, or if you spotted an error in our analysis.

Hyros (formerly known as MarketHero) is an ad-tracking platform that supposedly helps digital marketers "better" attribute conversions to their ad campaigns.

Hyros makes the following claims:

• Hyros "AI Tracking" improves ad campaigns' ROI.
• Hyros is a better tracking software than any other system.

Hyros (better known under the brand MarketHero) has a "Poor" rating on TrustPilot where you can read reviews left by former customers.

👉 Read Hyros Reviews on TrustPilot.

Hyros (formerly known as Market Hero) was founded by Alex Becker, who has often been associated with getting rich quick schemes. Market Hero has a poor review rating. You can read Hyros reviews on TrustPilot. 

Hyros, formerly known as MarketHero seems to be legit software. However, most customers who left reviews on TrustPilot seem to be unhappy. Read more 👉 Hyros / MarketHero TrustPilot reviews. 

Hyros pricing starts at $500 / month, with a firm commitment of 6 months. However, prices rapidly increase and are based on your tracked revenues.

Since Hyros is a complicated platform (even for advanced marketers or agencies), they need to maintain a large support staff, which is factored into the pricing. 

Since Hyros relies on your leads or customers' email addresses to track conversions, you are forced to expose your customers' email addresses in your "thank you page." This method is considered to be a security and privacy risk for both your business and your customers.

Good to know: When you pass your customer's email address in a URL parameter, ALL TRACKING PIXELS PRESENT ON YOUR THANK YOU PAGE WILL BE ABLE TO CAPTURE THE EMAIL ADDRESS.

Hyros only work with businesses of a specific size and in certain industries, so you are funneled into a demo/onboarding session to see if they are a good fit for your business.

Based on testimonials from customers that switched to AnyTrack, the minimum ad spending required is $50,000/month.

Since Hyros charges $500/month and their price increases with your revenues, it truly makes sense for Hyros to only onboard customers of a specific size.

With AnyTrack, anyone can get a free account, start tracking in under 5 minutes and upgrade to one of the paid plans that suit your business objectives and requirements.

AI training is a hyper way to say "campaign learning phase."

Since Hyros exclusively only tracks opt-ins and sales conversions and not any other behavioral events, neither Facebook nor Google will be able to factor in your customers' touch points and behavioral events on their way to their purchase. 

In addition, due to the way Hyros tracks conversions (by using email data), their platform cannot track "view-through" conversions.

From Hyros documentation:

NOTE: This will NOT enable you to track view-through conversions or associate any ads without a call to action button with purchases, and it WILL only allow you to track the costs associated with the ad set.

Because Hyros uses customers' email addresses to track and attribute conversions, you are required to force customers to checkout with their email addresses.

Here is a screenshot of their Shopify integration documentation.

According to TrustPilot, Hyros (formerly known as Market Hero) has a poor rating of 2.7.  

Note: Hyros is formerly known as MarketHero and can be found on TrustPilot.

Hyros tracks and attributes conversions by using your customer's email address. Facebook calls this tracking method offline conversion tracking.

The problem with this method is that there's no attribution or tracking unless you capture your lead email and that email matches the purchase email.

Hyros uses your customer email address as the tracking key to tie leads and checkout events. So when a user opts into your funnel and eventually purchases your product, Hyros will link the lead email address with the purchase event email address. For many reasons, this method needs to be more accurate and is not privacy oriented.

Here are a couple of examples:

1. The average user has two email accounts (source), while savvy internet users might have five or more.
2. If you sell B2B services and advertise on Facebook, it's unlikely that your customer's email address will match their Facebook Account email addresses.
3. Users can be reluctant to provide their primary email address when "opting in" but will probably put their best email address when purchasing.

In addition, there is a significant privacy and security risk since passing email addresses into URLs is considered bad practice and can get your Google Analytics account disabled.

Yes.

Besides AnyTrack, there are several other products considered to be Hyros alternatives. Hyros is among Wicked Reports Alternatives, and Segmetrics provide similar "email-based tracking" methods, which are regarded as bad practice by user privacy evangelists and security firms.

No. As of August 6,2021, Hyros is not part of the Facebook Business Partners program.

Facebook Business Partners are companies that Facebook has vetted for their expertise.

✅ AnyTrack is part of the Facebook Business Partners.

The Facebook Conversion API is Facebook's latest and most advanced tracking and attribution method. It relies on both native signals and first-party data generated by Facebook, and optionally first-party data collected on your website (personal info such as email, phone, etc).

⚠️ Hyros's integration with Facebook relies on the Facebook Offline Conversion API. The core difference is that with the Facebook Offline Conversion API, you can only attribute conversions if and when you collect personal information from your users.

🎯 With the Facebook Conversion API, conversions will be attributed and tracked whether you collect personal data from your customers or not.

Contrary to what is advertised on Hyros website (six attribution models) and according to Hyros public documentation, there seem to be only four attribution modes.

Attribution feature advertised on Hyros website:

According to their public documentation, Hyros provides four attribution modes:

• First click attribution
• Last click attribution
• "Scientific" attribution is the closest to what Google Analytics calls "position based."
• LTV attribution

Yet, none of these attribution models enable multi-channel attribution.

Note: Multi-channel attribution provides direct visibility on a customer's conversion path across multiple marketing channels.

For example, a scenario where you have five different traffic sources - Google, organic, Bing, Facebook, and native ads - would never let you understand what each marketing channel is worth.

✅ How is AnyTrack different than Hyros attribution models?

Since AnyTrack leverages first-party data sets by ads and analytics pixels set on your website, you can visualize the exact path customers take across several marketing channels (Google, Facebook, Organic, and other paid channels) and apply any of the six attribution models available in Google Analytics.

Learn more about Google Analytics attribution models here.