Best Hyros Alternative

Why is AnyTrack the Best Hyros Alternative?

AnyTrack is simpler, faster, cheaper, and more accurate!  We push all your data back to Facebook Conversion API so you can see exactly which ad sets are profitable.

✅ Start with the Comparison Table

✅ Then Read the Hyros FAQ

shopify-ads

 Why we created the Hyros Alternative page?

Conversion tracking and attribution is a serious topic that cannot be solved with hype and bogus claims!

Here is a top to bottom breakdown of the reasons we created this page:

  1. To provide a feature comparison table to customers wondering how AnyTrack compares to Hyros.
  2. To add clarity to fancy words and claims such as "AI Training", or "print tracking".
  3. To shed some light on what's behind some of Hyros tracking methods.
  4. To provide a clear comparison to customers disappointed with Hyros, and looking for a better alternative.
  5. To answer some of the popular questions asked about Hyros, and other topics related to Hyros tracking methods.
  6. To answer the questions & claims from Hyros FAQ : "Why Is HYROS Better Than Other Systems On The Market?"

How Does AnyTrack Compare to Hyros?

 Features


 

Facebook Business Partner

Getting Started & Setup

Free Trial

Pricing

Tracking method

Facebook Ads Integration

Google Ads Integration

Google Ads iOS 14.5 Update

Google Analytics Integration

Google Analytics eCommerce

Multi-channel attribution

Attribution models

Native Ads Integrations

Privacy & ITP/ETP

Audience Building Rules

Funnel Tracking

Affiliate Networks

Funnel Builders

eCommerce integrations

Cart Integrations

Hyros


 

Why it matters?⛔

*Forced onboarding ✔️

Not available ⛔

Starts at $200/Month ⛔

Email based tracking ⚠️

*Offline Conversion API ✔️

*Offline Conversion Tracking ✔️

*Why not?

*Single campaign attribution

 4 models ⛔

*Email based tracking ⛔

*Manual Based on email data ✔️

*Optin & Purchase events ✔️

ClickFunnels & More ✔️

*Shopify, Woo & More

 

AnyTrack


 

Why it matters?

✅ Free & Instant setup

✅ 14 Days

✅ Starts at $50/Month

✅ First party data

✅ Facebook Conversion API

✅ GTag Server-Side API

✅ GTag Server-Side API

✅ Setup + Conversion API

✅ Checkout flow + Transactions

✅ Fully automated across ads

✅ 6 models / Google Analytics

✅ Outbrain, Taboola

✅ First party data only

✅ Real time behavioral data

✅ 8 Standard Events + Custom

✅ 90+ Integrations

✅ ClickFunnels, LeadsHook... 

✅ Shopify, WooCommerce

✅ Native + Zapier

* Check the FAQ for additional information.

⚠️ This feature comparison was done according to the Hyros public documentation and customer testimonials.

The goal of this comparison is not to deter users from buying Hyros software, but to provide a clear explanation of some of the features, and claims advertised by Hyros.

We try to keep this page as up to date as possible, but it is possible that some of their public documentation isn't accurate, which might be reflected here.

If you spot an error or would like to comment on some of the items, please contact us with details.

Why AnyTrack is a Facebook Business Partner?
Facebook Business Partners are companies that Facebook has vetted for their expertise. They have the experience to help grow your business – from running ads and selling products to engaging with your customers.
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How to migrate from Hyros to AnyTrack?

STEP #1: CONNECT YOUR WEBSITE

The TRUE Universal Tag

Discover the true meaning of universal tracking. AnyTrack instantly and automatically tracks your forms, products, and eCommerce checkout flows and syncs your data with your analytics, Facebook Conversion API, and marketing tools.

✅ Experience a "Frictionless" setup.
✅ Discover real time tracking.
✅ Leverage first party data with compliance.
✅ Activate your audiences universally.
 
STEP #2: CONNECT AD PLATFORMS

STEP #2: CONNECT YOUR AD PLATFORMS

Connect Your Ad Platforms in Seconds

Save time and accelerate your growth by leveraging your conversion data across all your pixels and analytics, building audiences, and optimizing ads for the best ROI. 

✅ Google, Facebook, Bing, Taboola & Outbrain.
✅ Audience Data in real-time synced across all APIs. 
✅ Unify audience segments across pixels.
✅ Leverage lookalike audiences everywhere.

 

 
STEP #3: CONNECT YOUR CONVERSION SOURCES
STEP #3: INTEGRATIONS ECOSYSTEM

Universal Conversion API

From CRM, checkout systems, eCommerce platforms, or affiliate networks, Anytrack will instantly track rich conversion data and funnel it through the Conversion API to all your pixels, analytics, and ad networks.

✅ Shopify, Woocommerce, ClickFunnels
✅ CRMs & Landing page builders
✅ +90 Affiliate Networks & Software
✅ +3500 business Apps with Zapier

 
STEP #4: OPTIMIZE AT SCALE
STEP #4: AUTOMATION & OPTIMIZATION

Leverage Google & Facebook AI.

Because AnyTrack tracks and syncs your conversion data across all your pixels and analytics, your campaign optimization is automated by Google and Facebook AI engines, using hundreds of data points, audience segments, and data accessible to their platforms.
 

🎯 Scale with CPA and ROAS bid strategies.
🎯 Optimize your audience targeting.
🎯 Retarget audiences at every step of the funnel.
🎯 Use conversions to build lookalike audiences.

 
 
DISCOVER MORE FEATURES
POWERFUL MARKETING AUTOMATION

How All Your Marketing Comes Together?

  • 🎯 AUDIENCE TARGETING

  • 🚀 SCALE WITH AUTOMATION

  • 📊 TRUE ROI REPORTING

  • ⛔ STOP TRACKING

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Save your budget on the right target audience.

Use your conversion data to create personalized, highly targeted ad campaigns, and report on exactly which ads, keywords, or segments are turning visits into revenues.

With AnyTrack you no longer rely upon guesswork to adjust your budgets, bids, or targeting. Your entire conversion data drives your campaigns according to your business goals.

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Fuel pixels in your conversion data to target audiences with the correct ads in your funnel.

Automatically send conversion data to all your pixels and analytics with features like Data Orchestration and Dynamic Conversion Mapping.
With AnyTrack, you’ll be able to manage your campaigns at scale — without manually uploading offline conversions to your ad platforms or updating tracking parameters.

Use your conversion data to create journey-based advertising campaigns for your Facebook, Google, Taboola, and Bing audiences, at every step of the funnel.

advanced reporting

Report on true advertising ROI with Swiss precision

Clicks don’t mean money in your bank account.

That’s why AnyTrack goes beyond traditional trackers and reports all conversions and revenues back to your ad platforms so you can have the most complete and accurate ROAS reporting and scale your campaigns with 100% confidence.

Use attribution reporting to understand how each ad, within each ad network, performs at each stage of the funnel, and align your ads to push traffic more profoundly into your funnels.

tracking errors

Stop Wasting Time On Tracking!

Stop wasting time on setting up tracking, parameters, offers, calls to action, click URLs, custom codes, and other tasks of the previous decade.

Tracking has evolved, and so should your marketing stack.

One line of code is what you need to start your data-driven marketing journey.

Why AnyTrack is Talked About By Marketing Leaders?

semrush quote

Julia Olennikova

Head of Marketing, Semrush

AnyTrack uses server-side and client-side tracking to guarantee that all touchpoints across your customer journey are tracked. Whether conversions happen on your site, an affiliate network, or CRM.

hubspot

Martina Bretous

Marketing Writer, Hubspot

With AnyTrack, you can consolidate data from multiple sources, like Google and Facebook, into one platform and identify which strategies are working and which ones require adjustments.

neil patel about anytrack

Neil Patel

Entrepreneur & Digital Marketer

If you’re looking to step up your marketing game, advanced tools like AnyTrack can help you speed things up and get better results.

EXCLUSIVE FEATURES & FANATICAL TRACKING

Why Top Marketers Switch To AnyTrack!

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ONBOARDING

Instant setup

A single line of code will AutoTrack on-site events such as Outbound Clicks and Form Submissions to all your pixels and analytics. No coding is required.

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CLEAN DATA

Powerful Integrations

From direct integrations with pixels and funnel builders to affiliate networks, your conversion and audience data flow at every touch point of your marketing.

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DATA-DRIVEN

Automation

Leverage your audience data's power across all your marketing tools, and expand your reach with automation and behavioral targeting.

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FUTURE FORWARD

100% Redirectless

Avoid click loss and ad account bans caused by traditional link trackers, and make the most out of every click while saving time and automating your marketing.

TESTIMONIALS

Why They Switched to AnyTrack?

"I have been able to scale my campaigns while increasing ROAS. AnyTrack is the one software that I have been searching for! It is one of a kind!"

“What AnyTrack has done is actually provide a simple tool for online marketers to use cross-platform data to actually do what people talk about! So many people talk about creating audiences to target or exclude based on actions but hardly anyone does it."

"Anytrack has been a game changer for my marketing efforts. I've been able to double the amount I'm spending per acquisition by putting the money in the right places."

AnyTrack Integration Ecosystem

One-click integration with your favorite tools!

WHAT DO YOU WANT TO TRACK TODAY?

Use Cases & Solutions

COMPARISON & COUPON WEBSITES (2)

THE PROBLEM

Tracking & measuring PPC campaigns for comparison websites are complex.  Many systems are involved, including different affiliate networks and tracking systems.  Furthermore, all the conversion data must be sent back to Google Ads.

⛔ Google Analytics alone can't do it, and current tracking solutions fall short of tracking conversions in Google Ads.

⛔ Google Offline Conversion is complex to set up and doesn't include Google Analytics audience building.

SOLUTIONS & IMPACT

Because AnyTrack seamlessly connects your entire marketing stack with Google Analytics & Ads, you can fully leverage the power of Google's artificial intelligence and automate your campaigns for the best ROI.

🎯 Improve your content
🎯 Discover high-intent audiences
🎯 Create lookalike audiences
🎯 Track your total campaign's ROI

lead gen campaigns

THE PROBLEM

Running lead gen campaigns on search engines is a high-risk business.

Leads are not born equal, and to funnel the right leads to the right advertiser, you need to track and attribute every lead, its value, and the stage they are in your funnel.

🚫 Passing offline conversion data to Google is challenging, highly technical, and often falls short of giving the complete picture.

THE SOLUTION

AnyTrack's intelligent tracking and attribution engine allows you to track your lead journey, from the opt-in down to its sold status, to optimize funnel, ads, content, and drip campaigns at scale.

🎯 Automate your marketing flow
🎯 Retarget across multiple networks
🎯 Improve lookalike audiences targeting
🎯 Report on your entire campaign's ROI
 

 

content marketing

THE PROBLEM

Whether you are a passionate blogger, an influencer, or run an authority website, your primary goal is to know how and where to invest your resources. 

Yet, measuring content ROI is nearly impossible and highly technical when sales happen away from your site.

As a creator, you shouldn't rely on the number of likes, retweets, or clicks to plan your next post.

THE SOLUTION

AnyTrack seamless integration with Google Analytics allows you to finally tie your content, marketing channels, audiences, and revenues.

Whether you plan on flipping websites, producing more content, or investing in PPC campaigns, the insights you'll get will give you an edge.

🎯 Make better and informed decisions
🎯 Discover high-intent audiences
🎯 Bring your entire data together
🎯 Leverage data to gain new revenue streams

Facebook Conversion API Setup

Connect with Facebook Conversion API in 26 seconds.

Connecting with Facebook API shouldn't take hours!  It takes 26 seconds to connect your Facebook Conversion API with AnyTrack and start tracking in minutes.

Note: Facebook API Takes about 20 minutes to process data and display it in the Event Manager.

SCALE WITH AFFORDABLE PLANS

Your Tracking Software Doesn't Have To Be Expensive!

Basic

$50/mo

Perfect to get started!

Everything you need to get started at a low budget.


  • Up to 50,000 sessions per month
  • 1 Website
  • 1 Affiliate Network Integration
  • 1 Ad Network Integration
  • Google Ads Integration
  • Facebook Conversion API*
  • Taboola Integration*
  • Outbrain Integration*
  • Google Analytics Integration
  • Full Redirectless Tracking
  • ClickFunnels Integration
  • Advanced Funnels Tracking
  • Advanced Reports & Analytics
  • Self Service Support
  • Email support

Advanced

$300/mo

Perfect for Agencies

Everything you need to streamline data across your agency.


  • Up to 3M Sessions per month
  • 10 Websites
  • Unlimited Integrations
  • All Ad Networks
  • Google Ads Integration
  • Facebook Conversion API
  • Taboola Integration
  • Outbrain Integration
  • Google Analytics Integration
  • Full Redirectless Tracking
  • ClickFunnels Integration
  • Advanced Funnels Tracking
  • Advanced Reports & Analytics
  • Webhooks
  • Priority support
  • Premium Affiliate Networks
  • Custom Event Mapping

 

*No credit card required

Hyros Alternative FAQ

Frequently Asked Questions, Answers, Clarifications, and Everything in between...

 

It's easy for Hyros' staff to claim that they are better than any other systems on the market. 

But saying that doesn't mean that it's necessarily true. 

Is hyros a better tracking software?

👉 The comparison table will help you check each meaningful feature to find out which of Hyros of AnyTrack is a good fit for you.

✅ The FAQ section dives into the most important features, with more details collected from Hyros website, public documentation, and feedback from customers.

Feel free to contact us if you have some comments, or if you spotted an error in our analysis.

🤔 What is Hyros?

Hyros (formerly known as MarketHero) is an ad-tracking platform that supposedly helps digital marketers "better" attribute conversions to their ad campaigns.

Hyros makes the following claims:

  • Hyros "AI Tracking" improves ad campaigns' ROI.
  • Hyros is a better tracking software than any other system.

Hyros (better known under the brand MarketHero) has a "Poor" rating on TrustPilot where you can read reviews left by former customers.

👉 Read Hyros Reviews on TrustPilot.

📛 Why is Hyros associated with scams?

Hyros (formerly known as Market Hero) was founded by Alex Becker, who has often been associated with getting rich quick schemes. Market Hero has a poor review rating. You can read Hyros reviews on TrustPilot

alexbecker facebook

 

📛 Is Hyros legit?

Hyros, formerly known as MarketHero seems to be legit software. However, most customers who left reviews on TrustPilot seem to be unhappy. Read more 👉 Hyros / MarketHero TrustPilot reviews

💰 What is Hyros pricing?

Hyros pricing starts at $500 / month, with a firm commitment of 6 months. However, prices rapidly increase and are based on your tracked revenues.

💰 Why is Hyros so expensive?

Since Hyros is a complicated platform (even for advanced marketers or agencies), they need to maintain a large support staff, which is factored into the pricing. 

Since Hyros relies on your leads or customers' email addresses to track conversions, you are forced to expose your customers' email addresses in your "thank you page." This method is considered to be a security and privacy risk for both your business and your customers.

Good to know: When you pass your customer's email address in a URL parameter, ALL TRACKING PIXELS PRESENT ON YOUR THANK YOU PAGE WILL BE ABLE TO CAPTURE THE EMAIL ADDRESS.

Hyros only work with businesses of a specific size and in certain industries, so you are funneled into a demo/onboarding session to see if they are a good fit for your business.

Based on testimonials from customers that switched to AnyTrack, the minimum ad spending required is $50,000/month.

Since Hyros charges $500/month and their price increases with your revenues, it truly makes sense for Hyros to only onboard customers of a specific size.

With AnyTrack, anyone can get a free account, start tracking in under 5 minutes and upgrade to one of the paid plans that suit your business objectives and requirements.

💡 What is Hyros "AI Training"?

AI training is a hyper way to say "campaign learning phase."

Since Hyros exclusively only tracks opt-ins and sales conversions and not any other behavioral events, neither Facebook nor Google will be able to factor in your customers' touch points and behavioral events on their way to their purchase. 

In addition, due to the way Hyros tracks conversions (by using email data), their platform cannot track "view-through" conversions.

From Hyros documentation:

NOTE: This will NOT enable you to track view-through conversions or associate any ads without a call to action button with purchases, and it WILL only allow you to track the costs associated with the ad set.

Why Hyros requires Shopify users to force "email" signups?

Because Hyros uses customers' email addresses to track and attribute conversions, you are required to force customers to checkout with their email addresses.

Here is a screenshot of their Shopify integration documentation.

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⭐ What are Hyros reviews?

According to TrustPilot, Hyros (formerly known as Market Hero) has a poor rating of 2.7.  

Note: Hyros is formerly known as MarketHero and can be found on TrustPilot.

How does Hyros work?

Hyros tracks and attributes conversions by using your customer's email address. Facebook calls this tracking method offline conversion tracking.

The problem with this method is that there's no attribution or tracking unless you capture your lead email and that email matches the purchase email.

Hyros uses your customer email address as the tracking key to tie leads and checkout events. So when a user opts into your funnel and eventually purchases your product, Hyros will link the lead email address with the purchase event email address. For many reasons, this method needs to be more accurate and is not privacy oriented.

Here are a couple of examples:

  1. The average user has two email accounts (source), while savvy internet users might have five or more.
  2. If you sell B2B services and advertise on Facebook, it's unlikely that your customer's email address will match their Facebook Account email addresses.
  3. Users can be reluctant to provide their primary email address when "opting in" but will probably put their best email address when purchasing.

In addition, there is a significant privacy and security risk since passing email addresses into URLs is considered bad practice and can get your Google Analytics account disabled.

Does Hyros support ad networks besides Google and Facebook?

Yes.

What are Hyros alternatives?

Besides AnyTrack, there are several other products considered to be Hyros alternatives. Hyros is among Wicked Reports Alternatives, and Segmetrics provide similar "email-based tracking" methods, which are regarded as bad practice by user privacy evangelists and security firms.

Is Hyros part of the Facebook Business Partners program?

No. As of August 6,2021, Hyros is not part of the Facebook Business Partners program.

Facebook Business Partners are companies that Facebook has vetted for their expertise.

✅ AnyTrack is part of the Facebook Business Partners.

The Facebook Conversion API is Facebook's latest and most advanced tracking and attribution method. It relies on both native signals and first-party data generated by Facebook, and optionally first-party data collected on your website (personal info such as email, phone, etc).

⚠️ Hyros's integration with Facebook relies on the Facebook Offline Conversion API. The core difference is that with the Facebook Offline Conversion API, you can only attribute conversions if and when you collect personal information from your users.

🎯 With the Facebook Conversion API, conversions will be attributed and tracked whether you collect personal data from your customers or not.

Contrary to what is advertised on Hyros website (six attribution models) and according to Hyros public documentation, there seem to be only four attribution modes.

Attribution feature advertised on Hyros website:

Attribution models advertised on Hyros website

According to their public documentation, Hyros provides four attribution modes:

  • First click attribution
  • Last click attribution
  • "Scientific" attribution is the closest to what Google Analytics calls "position based."
  • LTV attribution

 

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Yet, none of these attribution models enable multi-channel attribution.

Note: Multi-channel attribution provides direct visibility on a customer's conversion path across multiple marketing channels.

For example, a scenario where you have five different traffic sources - Google, organic, Bing, Facebook, and native ads - would never let you understand what each marketing channel is worth.

✅ How is AnyTrack different than Hyros attribution models?

Since AnyTrack leverages first-party data sets by ads and analytics pixels set on your website, you can visualize the exact path customers take across several marketing channels (Google, Facebook, Organic, and other paid channels) and apply any of the six attribution models available in Google Analytics.

Learn more about Google Analytics attribution models here.

AnyTrack FAQ

AnyTrack Frequently Asked Questions

Is AnyTrack better than Hyros?

Based on customer testimonials that switched from Hyros to AnyTrack, and on the research we've done on the Hyros platform, AnyTrack provides a more holistic approach to tracking and attribution. 

Yet, "better" is a very subjective adjective, which should be taken with caution, as it only relates to your use case.

To find out, you can simply try AnyTrack free.

Is AnyTrack only for affiliate marketers?

No.  A wide range of performance marketers uses AnyTrack. Whether you promote your product, an agency, or an affiliate marketer, you can only succeed in your campaigns if you track your conversions.

How does the Free Trial work?

Upon selecting a plan, you will have 14 days to use the platform with all its features and options. At the end of the 14 days, your payment method on file will be charged for the monthly subscription.

Can I change my plan later?

Yes.  At any given time, you can upgrade or downgrade. If you decide to downgrade to a lower plan, your subscription will be available until the end of the current billing cycle.

Do you offer custom plans?

Yes. Contact us for more info.

Can I cancel my subscription during the Free Trial?

Yes. At any given time you can cancel your account, and you will not be charged. 

What's the difference between conversion and conversion data?

Traditional trackers track the conversion event and its value, while AnyTrack goes beyond the conversion event, by also tracking the data associated with the conversion.

  • The Brand Name
  • The Conversion Type (lead, sale, trial)
  • The Currency (enable multi currency)
  • The conversion status
  • The transaction ID
  • The actual sale value (not only the commission)

Can I track more than one Ad Network?

Yes, if you are on the personal or advanced plan. If you are on the Basic plan, you can connect with a single ad network.

Why did we create the Hyros Alternative page?

Over the past months, we've received plenty of questions about Hyros and how AnyTrack compares to Hyros. 

To make this process more convenient for our customers, we decided to review the Hyros platform and provide an easy-to-understand comparison table and answers to Hyros's frequently asked questions.

As of August 3, 2021, the comparison seems accurate, but since Hyros is a software company, some features may have been updated.