Best Hyros Alternative

Looking for a Hyros Alternative?

AnyTrack excels with its intuitive design, swift performance, affordability, and accuracy, offering deep insights into your ad campaigns by seamlessly feeding your customer journeys to the Facebook Conversion API.

✅ Kick off your journey with our detailed Comparison Chart

✅ Next, delve into the Hyros FAQs for more insights


Why we decided to launch the Hyros Alternative page?

Tracking conversions and attributions requires genuine solutions, not empty promises or exaggerated claims!

Below, we outline the key reasons behind the launch of the Hyros Alternative page.

  1. To whip up a feature comparison table for those curious about how AnyTrack stacks up against Hyros.
  2. To provide clear explanations for terms like "AI Training" and "print tracking".
  3. To provide insight into the methodology behind some of Hyros' tracking methods.
  4. To offer a detailed comparison for customers dissatisfied with Hyros and seeking a superior solution.
  5. To address some common inquiries about Hyros and delve into related topics concerning Hyros tracking methods.
  6. To answer the questions & claims from Hyros FAQ : "Why Is HYROS Better Than Other Systems On The Market?"

How Does AnyTrack Compare to Hyros?



Facebook Business Partner

Getting Started & Setup

Free Trial


Tracking method

Facebook Ads Integration

Google Ads Integration

Google Ads iOS 14.5 Update

Google Analytics Integration

Google Analytics eCommerce

Multi-channel attribution

Attribution models

Native Ads Integrations

Privacy & ITP/ETP

Audience Building Rules

Funnel Tracking

Affiliate Networks

Funnel Builders

eCommerce integrations

Cart Integrations



Why it matters?⛔

*Forced onboarding ✔️

Not available ⛔

Starts at $200/Month ⛔

Email based tracking ⚠️

*Offline Conversion API ✔️

*Offline Conversion Tracking ✔️

*Why not?

*Single campaign attribution

 4 models ⛔

*Email based tracking ⛔

*Manual Based on email data ✔️

*Optin & Purchase events ✔️

ClickFunnels & More ✔️

*Shopify, Woo & More




Why it matters?

✅ Free & Instant setup

✅ 14 Days

✅ Starts at $50/Month

✅ First party data

✅ Facebook Conversion API

✅ GTag Server-Side API

✅ GTag Server-Side API

✅ Setup + Conversion API

✅ Checkout flow + Transactions

✅ Fully automated across ads

✅ 6 models / Google Analytics

✅ Outbrain, Taboola

✅ First party data only

✅ Real time behavioral data

✅ 8 Standard Events + Custom

✅ 90+ Integrations

✅ ClickFunnels, LeadsHook... 

✅ Shopify, WooCommerce

✅ Native + Zapier

* Be sure to refer to the FAQ for additional information.

⚠️ This feature comparison has been conducted based on the Hyros public documentation and customer testimonials.

The intention behind this comparison is not to discourage users from considering Hyros software, but rather to offer a clear explanation of some of the features and claims promoted by Hyros.

We make every effort to keep this page as current as possible; however, there is a possibility that some of their public documentation may not be accurate, which could be reflected here.

If you notice any errors or would like to provide feedback on any of the items, please reach out to us with the details.

Why AnyTrack is a Facebook Business Partner?
Facebook Business Partners are carefully selected by Facebook for their specialized skills and knowledge. With their expertise, they can assist in expanding your business through ad campaigns, product sales, and customer engagement.
FBP-Badges-Partner-with container_RGB

How to migrate from Hyros to AnyTrack


The TRUE Universal Tag

Discover seamless universal tracking with AnyTrack, monitoring forms, products, and eCommerce flows while syncing data across analytics, Facebook Conversion API, and marketing tools.

✅ Enjoy a seamless setup experience.
✅ Uncover the power of tracking in real-time.
✅ Utilize the strength of first-party data while staying compliant.
✅ Engage your audience on a global scale.


Integrate Ad Platforms Instantly

Maximize efficiency and supercharge your growth by utilizing your conversion data across all pixels and analytics, creating targeted audiences, and optimizing ads for optimal ROI.

✅ Google, Facebook, Bing, Taboola & Outbrain.
✅ Real-time synchronization of audience data across all APIs.
✅ Consolidate audience segments across all pixels.
✅ Harness the power of lookalike audiences across all platforms.



Universal Conversion API

Whether it's CRM, checkout systems, eCommerce platforms, or affiliate networks, Anytrack seamlessly captures valuable conversion data and channels it through the Conversion API to all your pixels, analytics, and ad networks.

✅ Shopify, Woocommerce, ClickFunnels
✅ CRMs & Landing page builders
✅ +90 Affiliate Networks & Software
✅ +3500 business Apps with Zapier


Leverage Google & Facebook AI.

AnyTrack tracks and syncs conversion data across all platforms, enabling Google and Facebook AI to automate campaign optimization efficiently.

🎯 Grow using CPA and ROAS bidding tactics.
🎯 Optimize your audience targeting.
🎯 Engage with audiences across the customer journey.
🎯 Utilize conversions for creating similar audiences.


How All Your Marketing Comes Together?





anytrack illustration (2)

Save your budget on the right target audience.

Use your conversion data to create personalized, highly targeted ad campaigns, and report on exactly which ads, keywords, or segments are turning visits into revenues.

With AnyTrack you no longer rely upon guesswork to adjust your budgets, bids, or targeting. Your entire conversion data drives your campaigns according to your business goals.

anytrack illustration (3)

Fuel pixels in your conversion data to target audiences with the correct ads in your funnel.

Automatically send conversion data to all your pixels and analytics with features like Data Orchestration and Dynamic Conversion Mapping.
With AnyTrack, you’ll be able to manage your campaigns at scale — without manually uploading offline conversions to your ad platforms or updating tracking parameters.

Use your conversion data to create journey-based advertising campaigns for your Facebook, Google, Taboola, and Bing audiences, at every step of the funnel.

advanced reporting

Report on true advertising ROI with Swiss precision

Clicks don’t mean money in your bank account.

That’s why AnyTrack goes beyond traditional trackers and reports all conversions and revenues back to your ad platforms so you can have the most complete and accurate ROAS reporting and scale your campaigns with 100% confidence.

Use attribution reporting to understand how each ad, within each ad network, performs at each stage of the funnel, and align your ads to push traffic more profoundly into your funnels.

tracking errors

Stop Wasting Time On Tracking!

Stop wasting time on setting up tracking, parameters, offers, calls to action, click URLs, custom codes, and other tasks of the previous decade.

Tracking has evolved, and so should your marketing stack.

One line of code is what you need to start your data-driven marketing journey.

Why AnyTrack is Talked About By Marketing Leaders?

semrush quote

Julia Olennikova

Head of Marketing, Semrush

AnyTrack uses server-side and client-side tracking to guarantee that all touchpoints across your customer journey are tracked. Whether conversions happen on your site, an affiliate network, or CRM.


Martina Bretous

Marketing Writer, Hubspot

With AnyTrack, you can consolidate data from multiple sources, like Google and Facebook, into one platform and identify which strategies are working and which ones require adjustments.

neil patel about anytrack

Neil Patel

Entrepreneur & Digital Marketer

If you’re looking to step up your marketing game, advanced tools like AnyTrack can help you speed things up and get better results.


Why Top Marketers Switch To AnyTrack!


Instant setup

A single line of code will AutoTrack on-site events such as Outbound Clicks and Form Submissions to all your pixels and analytics. No coding is required.


Powerful Integrations

From direct integrations with pixels and funnel builders to affiliate networks, your conversion and audience data flow at every touch point of your marketing.



Leverage your audience data's power across all your marketing tools, and expand your reach with automation and behavioral targeting.


100% Redirectless

Avoid click loss and ad account bans caused by traditional link trackers, and make the most out of every click while saving time and automating your marketing.


Why They Switched to AnyTrack?

"I have been able to scale my campaigns while increasing ROAS. AnyTrack is the one software that I have been searching for! It is one of a kind!"

“What AnyTrack has done is actually provide a simple tool for online marketers to use cross-platform data to actually do what people talk about! So many people talk about creating audiences to target or exclude based on actions but hardly anyone does it."

"Anytrack has been a game changer for my marketing efforts. I've been able to double the amount I'm spending per acquisition by putting the money in the right places."

AnyTrack Integration Ecosystem

One-click integration with your favorite tools!


Use Cases & Solutions



Tracking & measuring PPC campaigns for comparison websites are complex.  Many systems are involved, including different affiliate networks and tracking systems.  Furthermore, all the conversion data must be sent back to Google Ads.

⛔ Google Analytics alone can't do it, and current tracking solutions fall short of tracking conversions in Google Ads.

⛔ Google Offline Conversion is complex to set up and doesn't include Google Analytics audience building.


Because AnyTrack seamlessly connects your entire marketing stack with Google Analytics & Ads, you can fully leverage the power of Google's artificial intelligence and automate your campaigns for the best ROI.

🎯 Improve your content
🎯 Discover high-intent audiences
🎯 Create lookalike audiences
🎯 Track your total campaign's ROI

lead gen campaigns


Running lead gen campaigns on search engines is a high-risk business.

Leads are not born equal, and to funnel the right leads to the right advertiser, you need to track and attribute every lead, its value, and the stage they are in your funnel.

🚫 Passing offline conversion data to Google is challenging, highly technical, and often falls short of giving the complete picture.


AnyTrack's intelligent tracking and attribution engine allows you to track your lead journey, from the opt-in down to its sold status, to optimize funnel, ads, content, and drip campaigns at scale.

🎯 Automate your marketing flow
🎯 Retarget across multiple networks
🎯 Improve lookalike audiences targeting
🎯 Report on your entire campaign's ROI


content marketing


Whether you are a passionate blogger, an influencer, or run an authority website, your primary goal is to know how and where to invest your resources. 

Yet, measuring content ROI is nearly impossible and highly technical when sales happen away from your site.

As a creator, you shouldn't rely on the number of likes, retweets, or clicks to plan your next post.


AnyTrack seamless integration with Google Analytics allows you to finally tie your content, marketing channels, audiences, and revenues.

Whether you plan on flipping websites, producing more content, or investing in PPC campaigns, the insights you'll get will give you an edge.

🎯 Make better and informed decisions
🎯 Discover high-intent audiences
🎯 Bring your entire data together
🎯 Leverage data to gain new revenue streams

Facebook Conversion API

Connect instantly to the Facebook Conversion API.

Say goodbye to wasted hours! In just 26 seconds, effortlessly connect your Facebook Conversion API with AnyTrack and start seeing your data on Facebook in minutes.

Facebook API Takes about 20 minutes to process data and display it in the Event Manager.

Who said you have to break the bank for top-notch tracking software?



Perfect to get started!

Everything you need to get started at a low budget.

  • Up to 50,000 sessions per month
  • 1 Website
  • 1 Affiliate Network Integration
  • 1 Ad Network Integration
  • Google Ads Integration
  • Facebook Conversion API*
  • Taboola Integration*
  • Outbrain Integration*
  • Google Analytics Integration
  • Full Redirectless Tracking
  • ClickFunnels Integration
  • Advanced Funnels Tracking
  • Advanced Reports & Analytics
  • Self Service Support
  • Email support



Perfect for Agencies

Everything you need to streamline data across your agency.

  • Up to 3M Sessions per month
  • 10 Websites
  • Unlimited Integrations
  • All Ad Networks
  • Google Ads Integration
  • Facebook Conversion API
  • Taboola Integration
  • Outbrain Integration
  • Google Analytics Integration
  • Full Redirectless Tracking
  • ClickFunnels Integration
  • Advanced Funnels Tracking
  • Advanced Reports & Analytics
  • Webhooks
  • Priority support
  • Premium Affiliate Networks
  • Custom Event Mapping


*No credit card required

Hyros Alternative FAQ

Top FAQs from savvy customers looking to upgrade from Hyros to AnyTrack


It's easy for Hyros' staff to claim that they are better than any other systems on the market. 

But saying that doesn't mean that it's necessarily true. 

Is hyros a better tracking software?

👉 The comparison table will help you check each meaningful feature to find out which of Hyros of AnyTrack is a good fit for you.

✅ The FAQ section dives into the most important features, with more details collected from Hyros website, public documentation, and feedback from customers.

Feel free to contact us if you have some comments, or if you spotted an error in our analysis.

🤔 What is Hyros?

Hyros (formerly known as MarketHero) is an ad-tracking platform that supposedly helps digital marketers "better" attribute conversions to their ad campaigns.

Hyros makes the following claims:

  • Hyros "AI Tracking" improves ad campaigns' ROI.
  • Hyros is a better tracking software than any other system.

Hyros (better known under the brand MarketHero) has a "Poor" rating on TrustPilot where you can read reviews left by former customers.

👉 Read Hyros Reviews on TrustPilot.

📛 Why is Hyros associated with scams?

Hyros (formerly known as Market Hero) was founded by Alex Becker, who has often been associated with getting rich quick schemes. Market Hero has a poor review rating. You can read Hyros reviews on TrustPilot

alexbecker facebook


📛 Is Hyros legit?

Hyros, formerly known as MarketHero seems to be legit software. However, most customers who left reviews on TrustPilot seem to be unhappy. Read more 👉 Hyros / MarketHero TrustPilot reviews

💰 What is Hyros pricing?

Hyros pricing starts at $500 / month, with a firm commitment of 6 months. However, prices rapidly increase and are based on your tracked revenues.

💰 Why is Hyros so expensive?

Since Hyros is a complicated platform (even for advanced marketers or agencies), they need to maintain a large support staff, which is factored into the pricing. 

Since Hyros relies on your leads or customers' email addresses to track conversions, you are forced to expose your customers' email addresses in your "thank you page." This method is considered to be a security and privacy risk for both your business and your customers.

Good to know: When you pass your customer's email address in a URL parameter, ALL TRACKING PIXELS PRESENT ON YOUR THANK YOU PAGE WILL BE ABLE TO CAPTURE THE EMAIL ADDRESS.

Hyros only work with businesses of a specific size and in certain industries, so you are funneled into a demo/onboarding session to see if they are a good fit for your business.

Based on testimonials from customers that switched to AnyTrack, the minimum ad spending required is $50,000/month.

Since Hyros charges $500/month and their price increases with your revenues, it truly makes sense for Hyros to only onboard customers of a specific size.

With AnyTrack, anyone can get a free account, start tracking in under 5 minutes and upgrade to one of the paid plans that suit your business objectives and requirements.

💡 What is Hyros "AI Training"?

AI training is a hyper way to say "campaign learning phase."

Since Hyros exclusively only tracks opt-ins and sales conversions and not any other behavioral events, neither Facebook nor Google will be able to factor in your customers' touch points and behavioral events on their way to their purchase. 

In addition, due to the way Hyros tracks conversions (by using email data), their platform cannot track "view-through" conversions.

From Hyros documentation:

NOTE: This will NOT enable you to track view-through conversions or associate any ads without a call to action button with purchases, and it WILL only allow you to track the costs associated with the ad set.

Why Hyros requires Shopify users to force "email" signups?

Because Hyros uses customers' email addresses to track and attribute conversions, you are required to force customers to checkout with their email addresses.

Here is a screenshot of their Shopify integration documentation.


⭐ What are Hyros reviews?

According to TrustPilot, Hyros (formerly known as Market Hero) has a poor rating of 2.7.  

Note: Hyros is formerly known as MarketHero and can be found on TrustPilot.

How does Hyros work?

Hyros tracks and attributes conversions by using your customer's email address. Facebook calls this tracking method offline conversion tracking.

The problem with this method is that there's no attribution or tracking unless you capture your lead email and that email matches the purchase email.

Hyros uses your customer email address as the tracking key to tie leads and checkout events. So when a user opts into your funnel and eventually purchases your product, Hyros will link the lead email address with the purchase event email address. For many reasons, this method needs to be more accurate and is not privacy oriented.

Here are a couple of examples:

  1. The average user has two email accounts (source), while savvy internet users might have five or more.
  2. If you sell B2B services and advertise on Facebook, it's unlikely that your customer's email address will match their Facebook Account email addresses.
  3. Users can be reluctant to provide their primary email address when "opting in" but will probably put their best email address when purchasing.

In addition, there is a significant privacy and security risk since passing email addresses into URLs is considered bad practice and can get your Google Analytics account disabled.

Does Hyros support ad networks besides Google and Facebook?


What are Hyros alternatives?

Besides AnyTrack, there are several other products considered to be Hyros alternatives. Hyros is among Wicked Reports Alternatives, and Segmetrics provide similar "email-based tracking" methods, which are regarded as bad practice by user privacy evangelists and security firms.

Is Hyros part of the Facebook Business Partners program?

No. As of August 6,2021, Hyros is not part of the Facebook Business Partners program.

Facebook Business Partners are companies that Facebook has vetted for their expertise.

✅ AnyTrack is part of the Facebook Business Partners.

The Facebook Conversion API is Facebook's latest and most advanced tracking and attribution method. It relies on both native signals and first-party data generated by Facebook, and optionally first-party data collected on your website (personal info such as email, phone, etc).

⚠️ Hyros's integration with Facebook relies on the Facebook Offline Conversion API. The core difference is that with the Facebook Offline Conversion API, you can only attribute conversions if and when you collect personal information from your users.

🎯 With the Facebook Conversion API, conversions will be attributed and tracked whether you collect personal data from your customers or not.

Contrary to what is advertised on Hyros website (six attribution models) and according to Hyros public documentation, there seem to be only four attribution modes.

Attribution feature advertised on Hyros website:

Attribution models advertised on Hyros website

According to their public documentation, Hyros provides four attribution modes:

  • First click attribution
  • Last click attribution
  • "Scientific" attribution is the closest to what Google Analytics calls "position based."
  • LTV attribution



Yet, none of these attribution models enable multi-channel attribution.

Note: Multi-channel attribution provides direct visibility on a customer's conversion path across multiple marketing channels.

For example, a scenario where you have five different traffic sources - Google, organic, Bing, Facebook, and native ads - would never let you understand what each marketing channel is worth.

✅ How is AnyTrack different than Hyros attribution models?

Since AnyTrack leverages first-party data sets by ads and analytics pixels set on your website, you can visualize the exact path customers take across several marketing channels (Google, Facebook, Organic, and other paid channels) and apply any of the six attribution models available in Google Analytics.

Learn more about Google Analytics attribution models here.

AnyTrack FAQ

AnyTrack Frequently Asked Questions

Is AnyTrack better than Hyros?

Based on customer testimonials that switched from Hyros to AnyTrack, and on the research we've done on the Hyros platform, AnyTrack provides a more holistic approach to tracking and attribution. 

Yet, "better" is a very subjective adjective, which should be taken with caution, as it only relates to your use case.

To find out, you can simply try AnyTrack free.

Is AnyTrack only for affiliate marketers?

No.  A wide range of performance marketers uses AnyTrack. Whether you promote your product, an agency, or an affiliate marketer, you can only succeed in your campaigns if you track your conversions.

How does the Free Trial work?

Upon selecting a plan, you will have 14 days to use the platform with all its features and options. At the end of the 14 days, your payment method on file will be charged for the monthly subscription.

Can I change my plan later?

Yes.  At any given time, you can upgrade or downgrade. If you decide to downgrade to a lower plan, your subscription will be available until the end of the current billing cycle.

Do you offer custom plans?

Yes. Contact us for more info.

Can I cancel my subscription during the Free Trial?

Yes. At any given time you can cancel your account, and you will not be charged. 

What's the difference between conversion and conversion data?

Traditional trackers track the conversion event and its value, while AnyTrack goes beyond the conversion event, by also tracking the data associated with the conversion.

  • The Brand Name
  • The Conversion Type (lead, sale, trial)
  • The Currency (enable multi currency)
  • The conversion status
  • The transaction ID
  • The actual sale value (not only the commission)

Can I track more than one Ad Network?

Yes, if you are on the personal or advanced plan. If you are on the Basic plan, you can connect with a single ad network.

Why did we create the Hyros Alternative page?

Over the past months, we've received plenty of questions about Hyros and how AnyTrack compares to Hyros. 

To make this process more convenient for our customers, we decided to review the Hyros platform and provide an easy-to-understand comparison table and answers to Hyros's frequently asked questions.

As of August 3, 2021, the comparison seems accurate, but since Hyros is a software company, some features may have been updated.