Is AnyTrack a Superior Alternative to RedTrack?
If you're searching for options to RedTrack, it's likely you've navigated through the complexities of traditional affiliate tracking systems.
Make sure to check the FAQ if you're currently using RedTrack to see if your Ad Account is at risk. ⚠️
✅ Start Tracking Your Campaigns in Just 5 Minutes.
✅ Proudly Partnered with Facebook Business for Seamless Integration.
✅ Effortlessly synchronize audiences across ad platforms and pixels.
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Facebook Business Partners are companies that Facebook has vetted for their expertise. They have the experience to help grow your business – from running ads, to selling products, to engaging with your customers.
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🎯 AUDIENCE TARGETING
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🚀 SCALE WITH AUTOMATION
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📊 TRUE ROI REPORTING
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⛔ OLD SCHOOL TRACKING?
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Stop wasting your budgets on the wrong audience targeting.
Use your conversion data to create personalized, highly targeted ad campaigns, and report on exactly which ads, keywords, or segments are turning visits, into revenues.
With AnyTrack you no longer rely guess work to adjust your budgets, bids, or targeting. Your entire conversion data drives your campaigns, according to the any of your business goals.
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Fuel your pixels with conversion data to target your audiences with the right ads, in the funnel.
With AnyTrack, you’ll be able to manage your campaigns at scale — without manually uploading offline conversions to your ad platforms, or updating tracking parameters.
Use your conversion data to create journey-based advertising campaigns for your Facebook, Google, Taboola, and Bing audiences, at each and every step of the funnel.
Report on true advertising ROI with Swiss precision
Clicks don’t mean money in your bank account.
That’s why AnyTrack goes beyond traditional trackers, and reports all conversions and revenues, back to your ad platforms so you can have the most complete and accurate ROAS reporting, and scale your campaigns with 100% confidence.
Use attribution reporting to understand how each ad, within each ad network is performing, at each stages of the funnel, and align your ads to push more traffic deeper into your funnels.
Stop wasting time on Tracking!
It's 2021!
Stop wasting time on setting up tracking, parameters, offers, call to actions, click URLs, custom codes, and other tasks of the previous decade.
Tracking has evolved, and so should your marketing stack.
One line of code is what you need to close the conversion loop between ad click, engagements, conversions, attribution, and audience building.
Instant setup
A single line of code will AutoTrack on-site events such as Outbound Clicks, and Form Submissions to all your pixels and analytics. No coding required.
Powerful Integrations
From direct integrations with pixels, funnel builders to affiliate networks, your conversion and audience data flows at every touch point of your marketing.
Automation
Leverage the power of your audience data across all you marketing tools, and expand your reach with automation, and behavioral targeting.
100% Redirectless
Avoid click loss, and ad account bans caused by traditional link trackers, and make the most out of every click, while saving time and automating your marketing.
"I have been able to scale my campaigns while increasing ROAS.
AnyTrack is the one software that I have been searching for.
It is one of a kind!
“What AnyTrack has done is actually provide a simple tool for online marketers to use cross-platform data to actually do what people talk about!"
"So many people “talk” about creating audiences to target / exclude based on actions but hardly anyone does it."
"Anytrack has been a game changer for my marketing efforts. I've been able to double the amount I'm spending per acquisition by putting the money in the right places"
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⚖️ Why Redtrack vs AnyTrack?
While RedTrack has gain in popularity among affiliate marketers and has become a great Voluum Alternative, the software lacks features that can help eCommerce marketers, or white hat affiliate marketers.
💰 How AnyTrack compares to RedTrack pricing?
Comparing RedTrack with AnyTrack pricing is difficult since RedTrack focused on affiliate marketers running high volume pop up ads. Since AnyTrack is built to run on Google Ads, and other premium ad networks, the pricing is built around features.
For examples:
If you're an agency with 10 employees, with Redtrack you'll pay pay $600 and $1200 if you also require multi-touch attribution.
✅ With AnyTrack you'll pay $300 for 10 clients, and an additional $30 per client, with unlimited users as well as multi-touch attribution.
Redtrack tracking domain setup is called CNAME Cloaking, and is considered by security experts and modern browsers as a privacy breach.
As opposed to RedTrack, which is not part of the Facebook Business Partners ecosystem, AnyTrack software has been vetted by the Facebook Tech team for its accuracy in tracking and attributing conversions.
In addition. we have direct access to the Facebook tech team when adjustments need to be made to our API integration, and we direct access to resources allowing us to better prepare for changes, or new integration features.
Why is RedTrack complicated to set up?
We consider a complex and manual setup when you are forced to go through dozens of steps to setup or connect with a third party API - Facebook conversion API, Google Ads etc...
For example, with RedTrack creating a Facebook campaign requires over 25 steps.
⚠️ Since most steps requires manual adjustments, you run the risk of misconfiguring your campaign and waste time in troubleshooting.
✅ On the other side, with AnyTrack, you need to go through 4 simple steps that fully automate your setup.
How does the RedTrack Facebook Conversion Tracking work?
While Redtrack claims to have a native Facebook Conversion API (CAPI) integration, you can quickly see from their public documentation that you have to hire a developer to implement it and / or use tools like Google Tag Manager to make it work.
Requirements for Redtrack facebook conversion api integration:
- Developer to implement advanced JS tagging.
- Access to your merchant or affiliate offer thank you page.
- Knowledge of Google Tag Manager triggering and scripting.
Can RedTrack track Shopify conversions accurately?
⛔ No. The Redtrack Shopify integration will not track accurately your conversions because it's a Client Side Tracking Method.
The long answer:
RedTrack does not integrate with Shopify via API. Their tracking method requires that you set the RedTrack Tracking Pixel on the checkout page, which will be blocked by Safari, Firefox and other browser privacy settings.
✅ AnyTrack tracks Shopify purchases via server-side API.
Does Redtrack work with first party or third party cookies?
Redtrack claims that they have "cookieless" tracking method, but they also claim that they are setting cookies in a first party scope.
At RedTrack.io we cope with consequences less now, as we stopped relying on third-party cookies ever since Safari announced the switch. We started preparing solutions back then in 2017 and 2018 to make sure we will be well-equipped for cookieless future.
Vlad Zhovtenko, CEO @Redtrack
- You are required to point your tracking domain to their tracking server IP address. This is what security and privacy experts call CNAME Cloaking, and it already identified as third party tracking cookies by Safari and Firefox.
- Regardless of the CNAME cloaking problem, cookies are still required to track the user interactions, especially for Facebook Ads.
🤔 If RedTrack is cookieless, why does redtrack Shopify integration requires a JS tag on the shopify checkout page?
How accurate is the RedTrack Facebook Conversion API integration?
We've reviewed the Redtrack Facebook Conversion API integration, and we identified several claims and recommendations that are either wrong, inaccurate, and even dangerously misleading.
Examples of RedTrack misleading claims:
Sending PII data to Facebook:
Redtrack recommends sending PII data such as "social security number, biometric records" to Facebook CAPI to improve your attribution data, and match rate.
⛔ While it's true that you should send PII data to Facebook, it is totally prohibited to send Social Security Number, and there is not such parameter in the Facebook Conversion API. Read More.
The FBCLID parameter is required
Redtrack claims that the FBCLID URL query parameter is required to send conversion to Facebook.
⛔ Wrong! The FBCLID URL parameter is only present in a portion of the traffic sent by Facebook.
✅ AnyTrack has access to the FBCLID parameter whether it is present in the URL or not.
24 Hours conversion delay
🤔 Redtrack claims that "Due to Facebook restrictions, conversion data can be delivered to Facebook within 24 hours."
⛔ This is wrong as Facebook recommends sending conversion data in real time.
Sharing events when they happen can help your campaigns achieve the best results. You can share server events using the Conversions API in real time or in batches close to real time.
✅ AnyTrack sends conversion and event data in realtime to the Facebook Conversion API.